White Horse Security Privacy Policy 

Maintaining your privacy is very important to us. You entrust us with your personal information, and we take that responsibility seriously.

General Information White Horse Fire and Security Ltd (“we”, “us”, “our”) take security and privacy seriously. This Privacy Policy explains how we collect, store and use personal data when you browse www.whitehorsesecurity.co.uk  (the “White Horse Security”). Please read this Privacy Policy carefully to understand how we will treat your personal data.

​What information do we collect? Your personal data
When we say your “personal data”, we mean any information that identifies any person, that you provide to us on a contact us form or newsletter sign-up form, after you subscribe, or that is contained in any other information that you provide to us (or that you authorise a third party to give to us on your behalf).
Your “personal data” may also be contained in information that we collect about you in connection with your use of the White Horse Security website. The financial data that you enter into White Horse Security when purchasing home or commercial security, monitoring or annual maintenance contracts is held with Barclays Commercial Banking and isn’t part of the “personal data” discussed here, unless it identifies a person – for more information about your financial data, please jump to the next section. When it comes to your personal data, we comply with our obligations under the General Data Protection Regulation and any other applicable data protection legislation.

Information you provide – Your personal data includes the information you provide, or that you authorise someone else to provide, when you sign up for an annual maintenance contract or sign up to receive our emails, or when you answer questionnaires, surveys, enter competitions or provide information on the White Horse Security website. It also includes information you provide when you complete any forms which you submit to us. 

We do not collect or process special categories of personal data, as defined under GDPR. White Horse Security is not directed at children under the legal age to drink alcohol in the UK aged Eighteen or over. In the event that we learn that we have collected personal data from a child under age Eighteen without verification of parental consent, we will delete that information as quickly as possible.

Information we collect – We collect information about your website usage, to improve our service and to understand trends to enhance and customise content and advertisements. Some of this data may be “personal data”, where it identifies a person. Here’s the information that we collect and how we use it:

• We monitor patterns of usage, such as login dates and volumes of data, so we can understand how people are using White Horse Security to develop and improve our products.
• We also monitor patterns of usage so that we can tailor any communications we may send you or advertising you may receive. For example, we may tailor your newsletter with information about product features that you haven’t tried yet, instead of features that you use frequently.
• We monitor traffic information when you visit our site or read our emails, including things like page visits, email clicks, purchases, referring sites, and video viewings. We use this information to improve our website, advertising, promotions, and to understand customer purchasing behaviour.

Information Others Provide to Us – We may receive information from others (e.g. Paypal) that you have authorised that third party to provide to us. This could include the initial information to enable us to create your account (e.g. your full name, your email address and your business type) and also your bank transaction data.

Financial Data
We do not hold any financial data on you as this is information held with Paypal, our preferred third party financial data manager. 

Cookies – We may further use, or permit selected third parties to use, your personal data to enable us to track and analyse White Horse security website traffic and visitor trends, improve your browsing experience and to personalise and enhance the content and advertising we display.

Legal Requirements – We may use your personal data to comply with any legal obligations to which we are subject.
We shall periodically check that the personal data we store for you is accurate. If you would like to update the personal data we hold about you please email info@whitehorsesecurity.co.uk

1. Why do we use your personal data?

We collect and use your personal data for a variety of reasons. We need some data to enter into and perform our contract with you to supply an e-ticket or VIP Membership and ensure the terms of service are being met for each of these services. If you fail to provide such data we will be unable to provide our service to you.
Other information we collect because we have legitimate business interests, for example, in:​

• Understanding how our customers use our products, services and websites;
• Understanding and responding to customer feedback;
• Researching and analysing the services our customers want;
• Improving our product and better understanding how our customers use it.

In some circumstances we may process your personal data because it is required for compliance with a legal or regulatory obligation.

What are your rights?

1. Access to your personal data: You can ask us to confirm if we are processing your personal data and you may request a copy of your personal data by contacting our support team at info@whitehorsesecurity.co.uk
2. Make a complaint: You may make a complaint about our data processing activities to a supervisory authority. In the UK this is the Information Commissioner’s Office (ICO). Further details can be found on their website at https://ico.org.uk.
3. Use of cookies

Cookies are small files saved to your device that track, save and store information as well as your interactions and usage of our services. The primary purpose for our use of cookies is to allow us to provide a smooth, efficient and personalised experience for our users both on and off our website through remembering your preferences, storing passwords if you request it and serving you more relevant advertising.

If you want to manage or disable cookies for the White Horse Security website or any other site, you can do it by changing your browser settings. 

Security and data storage We take security and privacy seriously. We will endeavour to take all reasonable steps to keep your personal and financial data secure once it has been transferred to our systems. 

Where we have given you (or where you have chosen) a password which enables you to access certain parts of the White Horse Security website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Please note that the internet is not a secure medium and although we will do our best to protect your data, we cannot guarantee the security of any data transmitted to the White Horse Security website. Any transmission is at your own risk.

Changes to this privacy policy We may modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, and so you should review this page periodically. It is your responsibility to monitor our Privacy Policy for changes but where there are material changes we will notify users.

Getting in touch If you have any queries relating to this Privacy Policy or White Horse Security use of your personal or financial data, please contact us; info@whitehorsesecurity.co.uk, or by writing to us at White Horse Security, Boston House, Grove Technology Park, Wantage. Oxfordshire. OX12 9FF